SECOND CUP COFFEE CO.

CASE REVIEW

Second cup coffee co as is known to be an established coffee brand, brought its roots first time in Karachi Pakistan, and Aesthetics continues to take the pleasure to help them create its digital space in 2019 and to the date increased revenue from $1000-$2000 to more than $30,000 through social media marketing and 278% increase in orders.

CASE TIMELINE

September 2019 – Present

BRAND

Second Cup Coffee Co.

CHALLENGE

Starting to create a brand from scratch and setting the digital marketing foundation for them was not really a piece of cake, but we really paired it up with our cup of tea (can say coffee, in this case) and proved it to be a perfect combo and provided Second Cup with impressive numbers and results to admire upon.

APPROACH

To address these challenges, Aesthetics took a three-pronged approach: (1) analyze each market’s specific situation, audiences, and prospects, (2) let the data speak for itself, and (3) execute target-based strategies using the data to cover the loop ends and build the audiences and target the new. We can give results from an ever-changing and ever-improving digital media mix since our team of media buyers is housed within Aesthetics 4-walls.

RESULTS

To date, the revenue numbers have increased and the brand has risen up over the internet through social media marketing and strategy-driven content. With the custom targetted- strategies and tested audience data, footfall at the second cup has increased alone since the year 2020, within the six months of the Aesthetics takeover.